During this time

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The only drawback of this scheme is possible problems with communication, but we solved it by regular meetings to discuss work and tracking all tasks in Asana. Adventum The sprint method allows us to determine in advance the workload for the coming periods and plan the work of the department taking into account the tasks of other clients. Currently, our team consists of analysts and a project manager - he communicates with the client, coordinates the team’s work and performs his own tasks.

Sometimes we involve specialists of other profiles in the Brazil Telemarketing Data project - for example, targeted advertising managers. The agency profile allows you to access expertise in a wide range of areas. Cooperation in this mode lasts about three months.  we improved the data quality in the system, mainly by working with the IT department to standardize CRM data, introduced several new mechanics for identifying sources for offline clients, and conducted the first study on decision time.



Results of work "Airplane" The end-to-end analytics project created a new “analytics” culture within the company. The system is already actively used by the marketing department, agencies, analysts within the company, and top management. We encourage employees of different departments to use the systems in their daily work. The same data can be presented in different ways depending on the target user group. For example, plan-fact analysis for marketers involves applying filters to data by source.