The Best Techniques for More Efficient Brainstorms

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Brainstorms are an essential part of the innovation process in large companies. But do you know how to optimize your company’s creative process? There are brainstorming techniques that, although they may not work for everyone, are worth testing to make the most of brainstorm meetings. Imagine the following situation: you are about to think of a creative solution to a problem and the ideas just don't come. That's where Brainstorm comes in.

The term comes from publicist Alex Osborn, whose direct translation means “storm of ideas”. The publicist's technique was about a meeting with the people involved in a project and as many ideas as possible were put in there, without focusing on quality. Everyone whatsapp number list  raised questions they found interesting to solve a problem, even the most absurd ones, without judgment. The proposal was that, immediately after this storm of ideas, a “fine-toothed comb” would be carried out to choose those that best suited the resolution of the problem.



Recently, professor Ralph Keeney , from Duke University, in the United States, thought of a new format, with more rationality. He stated that, at a minimum, the people who would participate in the meeting needed to prepare, which required prior study by each member of the group. In this article we will introduce you to the best techniques for more productive and efficient brainstorms, in an organized and creative way. But, before that, we will give you a little guidance on how to prepare and what to do before brainstorming with your team. semantics.