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Today's gold standard

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发表于 2024-2-15 12:55:02 | 显示全部楼层 |阅读模式
Wouldn't give up on lead funneling without offering a better alternative. By better I mean more efficient at generating productive leads. Here are my two-part modest recommendations for rethinking lead nurturing campaigns. In your lead nurturing program, prospects should be presented with whatever materials they are most likely to choose next. These options will be based on their demographics, recent behavior, and the behavior of others.

This is exactly the same as providing customers with products Algeria Telemarketing Data they are most likely to buy (think Amazon’s book recommendations or Amazon’s movie recommendations), and it can be based on the same predictive modeling techniques used by consumer marketers. And, just like Amazon and offering more than one choice, nurture programs should also offer a variety of items within a range, as too many choices will reduce response.



There's an important humility to offering choice: it acknowledges how bad we are at predicting what people want. While offering options may seem simple, it is radically different from current best practices in campaign design. s continuous motion with complex branching structures. Maturity is measured by the number and depth of branches and their relationship to buyer personas. However, an activity that displays only the most relevant material would be much simpler in structure.

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